ICH BIN EXPAT MEDIA GROUP

Reach the people
building a life in the U.S.

Connect with German-speaking expats through expert content, useful resources and community.

WHY ADVERTISE WITH US

Why advertise with us

ICH BIN EXPAT Media Group is the leading German-language media platform in the United States, founded and operated by German expats in New York City. We provide expert insights, lifestyle content, practical resources, and community access tailored specifically for German-speaking expats relocating to or living in the U.S.

With over 500,000 German-speaking expats across the whole U.S., this specific audience is difficult to reach through traditional advertising channels. ICH BIN EXPAT offers direct access to a highly targeted community of educated, multilingual, and career-driven individuals — as well as their partners and families.

Our modern, user-friendly website ensures your advertising campaigns are delivered effectively and engagingly across all devices. We work with companies from a wide range of industries to build brand awareness and generate qualified leads for their products and services.

More about our platform

OUR AUDIENCE

A community with a shared experience.

ADVERTISING OPTIONS

The right format.
The right moment.

Content marketing Email marketing Onboarding sequence Sponsored webinars Display advertising Business directory

01 / Content marketing

Content Marketing

A powerful way to tell a story about your brand, organization, or to promote your expertise.

Our Advertorial Package includes:

Branded article in our Expert Blog
Placement on home page for a minimum of 30 days
Native content:
Online for 12 months
Social Media Promotion
Featured in weekly newsletter

02 / Email marketing

Dedicated Newsletter / Email Campaign

Through our effective email marketing options advertisers reach thousands of ICH BIN EXPAT subscribers directly via their in-box. Our team creates mobile-friendly emails based on the advertiser's in-house corporate identity or by using our own customizable templates. Opening rates are consistently above industry standards.

Email marketing campaigns generate high conversions thanks to geo-targeting and demographic segmentation. Engaging call-to-actions lead directly to the advertiser's website.

See some of the successful email campaigns we have delivered on behalf of our partners: Cigna - YOUTV -

03 / Onboarding sequence

Onboarding Sequence

Every new visitor to our website, regardless of their first point of contact with us (newsletter subscriber, webinar or summit participant, Lead magnet download or product purchase) is subscribed to one of our Welcome Onboarding Email sequences. Subscribers are segmented as follows:

Still in the DACH region planning to move
Already living in the US

Depending on when it’s crucial for you to reach our ideal customer, we can include your marketing message and CTA in our sequences or you can book a dedicated email guaranteed to reach every new subscriber.

04 / Sponsored webinars

Display Advertising | Banner Ads

ICH BIN EXPAT offers only limited space for banner campaigns, as we decided to focus mostly on content marketing strategies.

However, banner ads are an ideal marketing tool for some products and services as they create brand awareness and demand for advertisers.
We offer banner ads as follows:

Weekly Newsletter
Business Directory

06 / Business directory

Business Listing | Service Directory

List your business or service in our curated ICH BIN EXPAT Service Directory. We feature a wide array of industries and categories of selected (German speaking where possible) providers like:

Choose from 3 listing levels.

Visit directory.ichbinexpat.com for more information